We collect information about how you interact with the website, including how often you visit and which pages you view. This helps us optimise design, usability, and the website’s effectiveness. We also use this information to provide personalised content and conduct market analysis. We use tools like Google Analytics to understand how users interact with our site. Google Analytics sets two types of cookies:
Persistent cookies that show if the user is returning, where they came from, which search engine was used, keywords, etc.
Session cookies that show when and how long a user is on the site. These expire after each session when you close your tab or browser.
More information can be found in Google’s privacy policy
Cookies are also set by YouTube (Google) for video statistics and user input on embedded videos on ek.dk and other subsites. More information about these cookies can be found in Google’s privacy policy and our cookie policy from Cookie Information (which you will find in the bottom left corner of the screen).
Special note on anonymisation and Google Analytics when accessing ek.dk from outside the EU or via VPN
Google has documented that data collection via Google Analytics occurs through regional data centres. Google uses the visitor’s IP address to determine the nearest data centre. For visitors accessing a Danish organisation’s website, this likely means connecting to a European server before data is sent to Google in the USA.
However, visitors accessing the site from other countries may connect directly to a Google server in the USA if it is closer. This means the IP address may be transferred to the USA before anonymisation. In such cases, Google is assumed to have implemented firewalls that log incoming traffic. These logs can be cross-referenced with data collected for Google Analytics, potentially revealing IP addresses even if not directly collected by Google Analytics.
Legal channels, such as mutual legal assistance agreements, may allow public authorities in third countries to identify the physical person behind an IP address via ISPs and law enforcement.
However, registered users are covered by the necessary safeguards provided under the EU-US Data Protection Framework (the data transfer basis between the EU/EEA and the USA as a secure third country).
