Creative branding (design and business)

Step into the world of creative branding, where we equip you with the skills and knowledge necessary to thrive in the real world. Whether you aspire to pursue a career in advertising, design agencies, or within a marketing department, our program provides you with a solid toolbox that empowers you to take on a wide range of roles and responsibilities.

At the core of our curriculum is a focus on both the strategic and creative aspects of the branding process and activation. Through thorough research and a strong strategic foundation, we guide you in crafting compelling visual and verbal brand identities. Moreover, we emphasize the activation of brands across diverse channels and platforms, ensuring that you possess a well-rounded understanding of how to create brands that resonate with consumers.

Our teaching methodology is dynamic and immersive, incorporating relevant case collaborations, guest speakers, workshops, labs, and hands-on experiences. This practical approach guarantees that you acquire valuable methods, theories, and tools that align seamlessly with industry demands and practices. And in relation to this it’s important to notice that students in the Creative Branding specialization have a serious knowledge of fundamental tools such as Adobe Illustrator, Photoshop, and/or InDesign, as these form the backbone of our educational framework.

Additionally, we expect our students to embrace an open and creative mindset, fostering team spirit, lots of curiosity, and a willingness to give their all. This program won't be a walk in the park, but it will be enjoyable, educational, and challenging with plenty of inspiring input.

Join us at Creative Branding and unlock your potential to become a confident and competent branding professional, ready to make an impact in the ever-evolving world of creative industries.

Overview of the semester

The exchange semester consists of two modules.

Specialisation Branding module (15 ECTS)

First module in the Spring Semester 2025

The purpose of this module is to provide the student with tools and methods to work theoretically and practically with brand activation based on a company's overall brand strategy and brand identity. The student will be introduced to knowledge of Insight as a tool, Brand Strategy, visual tools, Brand Identity, campaigns, storytelling and strategy across media.

The structure of the module will be 3 to 4 small workshops of two to three weeks within the topics mentioned above. There will be collaborations with companies and real cases problems to solve.

Design, Business & Technology module (15 ECTS)

The Design, Business, and Technology module integrates trend research and innovative circular business development with a future-focused approach to address current challenges in the design industry.

During the module, students will explore current and future trends, develop a future trend scenario, and then work collaboratively in teams to create and validate new circular business ideas. The course places a strong emphasis on iterative learning through build, measure, learn loops, and culminates in a group exam where students present their business idea, theory, methods, and learning experience.

Introduction to Design & Business

If you dream about a career in the fashion, lifestyle and communications industries, the top-up bachelor's degree in design & business might be just the thing for you!

You will learn how to analyze a design task in relation to a customer’s values and goals. You will work with design processes, trend theories and innovation from a business perspective. You will learn to plan, manage, and execute complex, analytical, and creative tasks backed by relevant theory and practice.

In other words, you will learn the theories and methods required to independently organize, manage, and carry out design and business projects in the fashion and lifestyle industries.

Study culture & requirements for students at EK

Attendance

Independent study skills

In addition to attending lectures, it is very important that students work independently and with their groups on a daily basis throughout the semester.

This means that even if the fixed schedule of lectures appear light, students at EK are expected to dedicate around 40 hours per week of studying and working with their groups in order to be equipped for the exams.

Punctuality

At EK, and in Denmark in general, you are always expected to be on time for classes, advising sessions, meetings with your group, work, and social appointments.

We know punctuality varies a lot from one culture to another, and that is why we would like to emphasize the importance of this in Danish culture to our visiting exchange students as it can otherwise become a source of frustration in various social and study settings.

Teaching Methods

Admission Requirements

English proficiency requirements

At EK, students must prepare for each class by reading relevant literature, discussing it with their group or with the lecturers and writing projects already from the first weeks of the semester. This means you must be used to speaking, reading and writing English at a high level.

The minimum level of English accepted at EK is B2 on the Common European Framework of Reference for Languages corresponding to TOEFL 550 or IELTS 6.0.

EK reserves the right to reject students whose English level is below this level.

Entry Requirements

The Global Business exchange semester is part of the third semester of the AP Degree in Marketing Management. To join the programme, you must have successfully completed at least 60 ECTS credits at your home institution before the semester begins. This ensures that you have the necessary academic foundation to benefit fully from the experience.

Questions?

Want to learn more about the exchange programme or EK?

Freja Adsersen
International Mobility Coordinator
T: 23 32 05 30
E: frad@ek.dk

Creative Branding (Design and Business)