Global Business

If you want to learn more about marketing, entrepreneurship, communication and sale in an international environement, our exchange programme in Global Business might be the right choice for you!

In this exchange semester you will get a thorough understanding of communication and marketing in an international setting. You will learn how to transform theories into action so you be capable to develop and strengthen business' marketing and business.

Our teachings are case-based and we connect theory to real life examples from business around the world. We value group work and believe that everyone benefits from learning from their fellow students.

The semester consists of three blocks of 10 ECTS each. The first block of the semester is mandatory while the two other blocks are electives. This gives you the opportunity to dive into your specific interest within communication and marketing.

You can learn more about the structure of the semester and which electives will be available for you below.

Overview of the semester

The exchange semester consists of three blocks of 10 ECTS: 1 mandatory course and 2 electives. Each course will be have an exam before the next block starts. Below you can see the dates for each block and learn more about the courses offered. It is obligatory to take a coure in each block and complete 30 ECTS.

Block 1: 20 January - 2 March (preliminary dates)
Block 2: 3 March - 11 April (preliminary dates)
Block 3: 22 April - 6 June (preliminary dates)

Mandatory Course: International marketing and Cross-cultural Communication (Block 1)

This course consists of two smaller courses in international marketing and cross-cultural communication respectively.

The purpose of the two courses is to give students an understanding of how and why companies internationalize and of cross-cultural communication seen from various aspects of business life. Students will learn about companies' internationalization and internationalization strategies, including market selection, how to enter new markets as well as the modification of the marketing-mix effort to adapt to new markets. Students will also learn how cultural knowledge, skills and competences are placed in a marketing, market communication, organizational, management and business negotiation perspective. The students will not only gain a theoretical understanding and knowledge of various cultural theories but by the inclusion of a number of best-case examples from Denmark and internationally also gain insight and competences in how to market, communicate and negotiate in an international environment.

You can read more about the courses in the curriculum below.

Elective: Visual Identity, Web Design and SEO (Block 2 or 3)

In this elective you will learn to analyse and identify a company's visual identity, photo style and need for logo and graphics. You will learn to edit photos (in Photoshop) and create graphics (in Illustrator) as well ad building a fully functional website (in Wordpress) and create pages and content such as photos, maps, videos. contact forms, booking-requests and more.

You will also engage with optimising websites to search engines, writing attention-grabbing texts to engage web users to click trough to your site, and writing and creating content to attract and convert visitors.

In this course, you will build real-life cases in lectures for a company the group decides. The companies can also be own business concepts.

You can read the full course description in the curriculum below.

Elective: Sponsorship (Block 2 or 3)

The purpose of the elective is to place sponsor activities into a marketing and sales framework where sponsoring strengths and weaknesses are in focus. It is based on the company's strategic and tactical communication needs. You will not only gain a theoretical understanding but by the inclusion of a number of best-case examples from Denmark and internationally also gain insight and competence in bestin-class sponsorship activation. The work with sponsor activities focuses on sports and culture and to a lesser extent NGOs and social activities

You can read the full course description in the curriculum below.

Elective: Data-Driven Sustainable Business Development (Block 2 or 3)

Become an attractive candidate for companies by learning how to work with data driven decision making and digital transformation. Danish small and medium-sized enterprises need your help!

A lot of Danish business owners and CEOs are motivated and inspired by reading articles about sustainability, green transition, data driven readiness, digital transformation, data analysis, and how companies can achieve a faster and deeper understanding of their own markets, customers and sustainability performance through data insight. Many Danish companies are also required by law to measure their sustainability impact across all operations. Understanding the principles and requirements underlying an increased (regulatory) focus on sustainability is very challenging. It requires insight into sustainability and data in order to measure company performance. Many companies lack insight into the data driven readiness of their own organization. They do not know where to start, or which activities need reinforcement in order to embark upon this journey. On top of this – how do these issues connect with sustainability initiatives? During this elective, you will learn how to analyze the data driven readiness of a company. You will also gain insight into the underlying principles of sustainability and green transition. And you´ll learn how digital transformation and sustainability go hand in hand in real life.

You can read the full course description in the curriculum below.

For a more detailed description of the courses and exams, see the full curriculum here.

Study culture & requirements for students at EK

Attendance

Independent study skills

In addition to attending lectures, it is very important that students work independently and with their groups on a daily basis throughout the semester.

This means that even if the fixed schedule of lectures appear light, students at EK are expected to dedicate around 40 hours per week of studying and working with their groups in order to be equipped for the exams.

Punctuality

At EK, and in Denmark in general, you are always expected to be on time for classes, advising sessions, meetings with your group, work, and social appointments.

We know punctuality varies a lot from one culture to another, and that is why we would like to emphasize the importance of this in Danish culture to our visiting exchange students as it can otherwise become a source of frustration in various social and study settings.

Teaching Methods

Admission Requirements

English proficiency requirements

At EK, students must prepare for each class by reading relevant literature, discussing it with their group or with the lecturers and writing projects already from the first weeks of the semester. This means you must be used to speaking, reading and writing English at a high level.

The minimum level of English accepted at EK is B2 on the Common European Framework of Reference for Languages corresponding to TOEFL 550 or IELTS 6.0.

EK reserves the right to reject students whose English level is below this level.

Entry Requirements

The Global Business exchange semester is part of the third semester of the AP Degree in Marketing Management. To join the programme, you must have successfully completed at least 60 ECTS credits at your home institution before the semester begins. This ensures that you have the necessary academic foundation to benefit fully from the experience.